DETAILS

CUSTOMER VALUE: Marketing Strategies and Consumer Durables

By: Dr. Harvinder Singh

Customer value is what the customer thinks about a product or the value the company provides to the customer through its product and service offerings, brands and relationships and the value the customer provides to the company. This book focus on analysis of determinants of customer value, it presents the detailed analysis of variables of product value, personnel value, image value, service value, monetary cost value, time and energy cost value, and physic cost value, measurement of customer value and marketing strategies for enhancing customer value, need and quantum of customer value in the

MRP: 875

Pages: 266

ISBN: 978-81-953272-5-6

PUBLICATION YEAR: 2022

Language: English

Book type: paperback

Book size: 7"*10"

Publisher: I R A Publication

Edition: 1